Next-generation performance advertising
Most consumers don’t buy shoes every day, so especially for footwear brands, retargeting is all about timing. You need to inspire the right shoppers at the right moment, whether it’s a new ROPO buyer or your most brand-loyal online customer.
RTB House x Footwear
Miles ahead
Deep Learning does what machine learning can’t, capturing intent signals you’ve been missing. It makes better contextual connections, distinguishes casual browsing from serious purchase intent, and surfaces the most relevant footwear options for each consumer (but not just shoes they’ve already seen).
at every step
Contextual targeting via IntentGPT enhances advertising performance across the funnel, driving 44% more engagement by reaching truly motivated buyers.
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Our track record
Good things
We work right alongside your other performance marketing partners, because having multiple, different-in-kind algorithms in your stack is the key to incremental reach at sustained ROAS.